The cereal has been reduced in sugar from 10 to 6 grams per serving. We have changed the formula to make the cereal healthier for consumers and to also be in compliance with the WIC program. We regret you were disappointed with Post Alpha-Bits Cereal and thank you for bringing this to our attention. I wrote a blog about this change to Alpha-Bits a few years back and asked Post directly what exactly they thought they were doing. However, back in 2012 Post switched up the recipe for its Alpha-Bits cereal taking them from a sweetened, crunchy, learning-enabled cereal to a cereal that had the consistency of cardboard while tasting like the inside of a pickle jar that had been left out in the sun for 13 years. Since I’ve matured over these last 10 years, you would have thought my tastes would have changed as well. Just 10 years ago here were my top three cereals: This breakfast bonanza juggernaut has consistently over my lifetime turned out some of the best cereal known to mankind. I am of course talking about the Post Consumer Brand company, formerly known just as Post, formerly known as the best damn cereal making company in the world. The Washington Post, you ask? That bastion of free speech that has long dominated the media emporium of all that is righteous and holy in today’s world? It has been blooming up through the corporate jungle for several years now – first attacking one established entity and now firmly planting its sights on another. There is a conspiracy brewing, however, that rivals all other conspiracies currently occurring in the world. I don’t often get political in this blog – simply because I like to keep things a little lighter and airier with nooks and crannies that capture all of the sweet honey and butter drizzled over the top of its warmed English muffin-like surface.
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